What is x.com's primary brand color?

x.com's primary brand color is Azure, hex #0EA5E9.

What accent color does x.com use?

x.com pairs its primary with Sandy Brown (#FFB474) as an accent.

How many colors are in the x.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the x.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

x.com color palette

The brand palette extracted from x.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Azure

#0ea5e9

rgb(14, 165, 233)

hsl(199, 89%, 48%)

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Accent

Sandy Brown

#ffb474

rgb(255, 180, 116)

hsl(28, 100%, 73%)

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Accent

Cornflower Blue

#6fa8ea

rgb(111, 168, 234)

hsl(212, 75%, 68%)

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Background

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Text

Midnight Blue

#18191a

rgb(24, 25, 26)

hsl(210, 4%, 10%)

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Neutral

Light Gray

#d4d4d4

rgb(212, 212, 212)

hsl(0, 0%, 83%)

CSS variables

:root {
  --color-primary: #0ea5e9;
  --color-accent-1: #ffb474;
  --color-accent-2: #6fa8ea;
  --color-background: #ffffff;
  --color-text: #18191a;
  --color-neutral: #d4d4d4;
}

Tailwind v4

@theme {
  --color-primary: #0ea5e9;
  --color-accent-1: #ffb474;
  --color-accent-2: #6fa8ea;
  --color-background: #ffffff;
  --color-text: #18191a;
  --color-neutral: #d4d4d4;
}

About the x.com color palette

x.com's brand palette is built around Azure (#0EA5E9) as its primary color, paired with Sandy Brown (#FFB474) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Azure · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Sandy Brown · Accent: — a secondary highlight for links, callouts, and interactive states.
Light Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is x.com's primary brand color?: x.com's primary brand color is Azure, hex #0EA5E9.
What accent color does x.com use?: x.com pairs its primary with Sandy Brown (#FFB474) as an accent.
How many colors are in the x.com palette?: This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the x.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.