What is wellsfargo.com's primary brand color?

wellsfargo.com's primary brand color is Crimson, hex #D71F28.

What accent color does wellsfargo.com use?

wellsfargo.com pairs its primary with Burlywood (#F7C57C) as an accent.

How many colors are in the wellsfargo.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the wellsfargo.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

wellsfargo.com color palette

The brand palette extracted from wellsfargo.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Crimson

#d71f28

rgb(215, 31, 40)

hsl(357, 75%, 48%)

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Accent

Burlywood

#f7c57c

rgb(247, 197, 124)

hsl(36, 88%, 73%)

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Accent

Salmon

#eb8f94

rgb(235, 143, 148)

hsl(357, 70%, 74%)

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Accent

Iris

#5c47a0

rgb(92, 71, 160)

hsl(254, 39%, 45%)

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Background

White

#fdfdfc

rgb(253, 253, 252)

hsl(60, 20%, 99%)

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Text

Midnight Blue

#141414

rgb(20, 20, 20)

hsl(0, 0%, 8%)

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Neutral

Light Gray

#dbd4d4

rgb(219, 212, 212)

hsl(0, 9%, 85%)

CSS variables

:root {
  --color-primary: #d71f28;
  --color-accent-1: #f7c57c;
  --color-accent-2: #eb8f94;
  --color-accent-3: #5c47a0;
  --color-background: #fdfdfc;
  --color-text: #141414;
  --color-neutral: #dbd4d4;
}

Tailwind v4

@theme {
  --color-primary: #d71f28;
  --color-accent-1: #f7c57c;
  --color-accent-2: #eb8f94;
  --color-accent-3: #5c47a0;
  --color-background: #fdfdfc;
  --color-text: #141414;
  --color-neutral: #dbd4d4;
}

About the wellsfargo.com color palette

wellsfargo.com's brand palette is built around Crimson (#D71F28) as its primary color, paired with Burlywood (#F7C57C) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Crimson · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Burlywood · Accent: — a secondary highlight for links, callouts, and interactive states.
Light Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is wellsfargo.com's primary brand color?: wellsfargo.com's primary brand color is Crimson, hex #D71F28.
What accent color does wellsfargo.com use?: wellsfargo.com pairs its primary with Burlywood (#F7C57C) as an accent.
How many colors are in the wellsfargo.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the wellsfargo.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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