Gallery / Color palette
wealthfront.com color palette
The brand palette extracted from wealthfront.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.
Midnight Blue
#260b64
rgb(38, 11, 100)
hsl(258, 80%, 22%)
Iris
#473fbb
rgb(71, 63, 187)
hsl(244, 50%, 49%)
Snow
#faf9fd
rgb(250, 249, 253)
hsl(255, 50%, 98%)
Silver
#bbb9c0
rgb(187, 185, 192)
hsl(257, 5%, 74%)
Lavender
#e1e1f4
rgb(225, 225, 244)
hsl(240, 46%, 92%)
:root {
--color-primary: #260b64;
--color-accent: #473fbb;
--color-background: #faf9fd;
--color-text: #bbb9c0;
--color-neutral: #e1e1f4;
}@theme {
--color-primary: #260b64;
--color-accent: #473fbb;
--color-background: #faf9fd;
--color-text: #bbb9c0;
--color-neutral: #e1e1f4;
}About the wealthfront.com color palette
wealthfront.com's brand palette is built around Midnight Blue (#260B64) as its primary color, paired with Iris (#473FBB) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Midnight Blue · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Iris · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Lavender · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Snow · Background
- — the base surface the rest of the palette sits on.
- Silver · Text
- — the primary readable foreground color.
Frequently asked questions
- What is wealthfront.com's primary brand color?
- wealthfront.com's primary brand color is Midnight Blue, hex #260B64.
- What accent color does wealthfront.com use?
- wealthfront.com pairs its primary with Iris (#473FBB) as an accent.
- How many colors are in the wealthfront.com palette?
- This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
- Can I use the wealthfront.com color palette?
- You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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