Gallery / Color palette
wayfair.com color palette
The brand palette extracted from wayfair.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated January 1, 2024. Palette reconstructed from an archived capture.
Iris
#984799
rgb(152, 71, 153)
hsl(299, 37%, 44%)
Plum
#aba2ee
rgb(171, 162, 238)
hsl(247, 69%, 78%)
Deep Indigo
#560fa0
rgb(86, 15, 160)
hsl(269, 83%, 34%)
Purple
#631163
rgb(99, 17, 99)
hsl(300, 71%, 23%)
Iris
#8145b0
rgb(129, 69, 176)
hsl(274, 44%, 48%)
Purple
#7e1880
rgb(126, 24, 128)
hsl(299, 68%, 30%)
Blue
#0000ee
rgb(0, 0, 238)
hsl(240, 100%, 47%)
White
#fefdfe
rgb(254, 253, 254)
hsl(300, 33%, 99%)
About the wayfair.com color palette
wayfair.com's brand palette is built around Iris (#984799) as its primary color, paired with Plum (#ABA2EE) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Iris · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Plum · Accent
- — a secondary highlight for links, callouts, and interactive states.
- White · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Purple · Background
- — the base surface the rest of the palette sits on.
- Blue · Text
- — the primary readable foreground color.
Frequently asked questions
What is wayfair.com's primary brand color?
wayfair.com's primary brand color is Iris, hex #984799.
What accent color does wayfair.com use?
wayfair.com pairs its primary with Plum (#ABA2EE) as an accent.
How many colors are in the wayfair.com palette?
This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the wayfair.com color palette?
You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
How wayfair.com has looked over time
Snapshots of wayfair.com's palette — the colors the site showed at different points in time, most recent first. Entries marked “archived” are reconstructed from the Web Archive.
- Archived#984799#aba2ee#560fa0#631163#8145b0#7e1880#0000ee#fefdfe
- Archived#f0bbc3#f45555#f10101#0000ee#fffeff
- Archived#c2113e#d26c8c#7f187f#ccac57#fffefe#211e22#e5e0e5
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