What is ulta.com's primary brand color?

ulta.com's primary brand color is Raspberry, hex #E90B5A.

What accent color does ulta.com use?

ulta.com pairs its primary with Periwinkle (#CCD7F9) as an accent.

How many colors are in the ulta.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the ulta.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

ulta.com color palette

The brand palette extracted from ulta.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Raspberry

#e90b5a

rgb(233, 11, 90)

hsl(339, 91%, 48%)

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Accent

Periwinkle

#ccd7f9

rgb(204, 215, 249)

hsl(225, 79%, 89%)

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Accent

Burlywood

#f8b38a

rgb(248, 179, 138)

hsl(22, 89%, 76%)

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Accent

Iris

#3357ac

rgb(51, 87, 172)

hsl(222, 54%, 44%)

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Background

White

#fefdfd

rgb(254, 253, 253)

hsl(0, 33%, 99%)

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Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Neutral

Gainsboro

#e1e1e1

rgb(225, 225, 225)

hsl(0, 0%, 88%)

CSS variables

:root {
  --color-primary: #e90b5a;
  --color-accent-1: #ccd7f9;
  --color-accent-2: #f8b38a;
  --color-accent-3: #3357ac;
  --color-background: #fefdfd;
  --color-text: #000000;
  --color-neutral: #e1e1e1;
}

Tailwind v4

@theme {
  --color-primary: #e90b5a;
  --color-accent-1: #ccd7f9;
  --color-accent-2: #f8b38a;
  --color-accent-3: #3357ac;
  --color-background: #fefdfd;
  --color-text: #000000;
  --color-neutral: #e1e1e1;
}

About the ulta.com color palette

ulta.com's brand palette is built around Raspberry (#E90B5A) as its primary color, paired with Periwinkle (#CCD7F9) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Raspberry · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Periwinkle · Accent: — a secondary highlight for links, callouts, and interactive states.
Gainsboro · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is ulta.com's primary brand color?: ulta.com's primary brand color is Raspberry, hex #E90B5A.
What accent color does ulta.com use?: ulta.com pairs its primary with Periwinkle (#CCD7F9) as an accent.
How many colors are in the ulta.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the ulta.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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