What is temu.com's primary brand color?

temu.com's primary brand color is Pumpkin, hex #FB7706.

How many colors are in the temu.com palette?

This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the temu.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

temu.com color palette

The brand palette extracted from temu.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Pumpkin

#fb7706

rgb(251, 119, 6)

hsl(28, 97%, 50%)

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Background

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Text

Dim Gray

#737373

rgb(115, 115, 115)

hsl(0, 0%, 45%)

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Neutral

Dim Gray

#666666

rgb(102, 102, 102)

hsl(0, 0%, 40%)

CSS variables

:root {
  --color-primary: #fb7706;
  --color-background: #000000;
  --color-text: #737373;
  --color-neutral: #666666;
}

Tailwind v4

@theme {
  --color-primary: #fb7706;
  --color-background: #000000;
  --color-text: #737373;
  --color-neutral: #666666;
}

About the temu.com color palette

temu.com's brand palette is built around Pumpkin (#FB7706). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Pumpkin · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Dim Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Black · Background: — the base surface the rest of the palette sits on.
Dim Gray · Text: — the primary readable foreground color.

Frequently asked questions

What is temu.com's primary brand color?: temu.com's primary brand color is Pumpkin, hex #FB7706.
How many colors are in the temu.com palette?: This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the temu.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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