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temu.com color palette
The brand palette extracted from temu.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.
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Primary
Pumpkin
#fb7706
rgb(251, 119, 6)
hsl(28, 97%, 50%)
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Background
Black
#000000
rgb(0, 0, 0)
hsl(0, 0%, 0%)
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Text
Dim Gray
#737373
rgb(115, 115, 115)
hsl(0, 0%, 45%)
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Neutral
Dim Gray
#666666
rgb(102, 102, 102)
hsl(0, 0%, 40%)
CSS variables
:root {
--color-primary: #fb7706;
--color-background: #000000;
--color-text: #737373;
--color-neutral: #666666;
}Tailwind v4
@theme {
--color-primary: #fb7706;
--color-background: #000000;
--color-text: #737373;
--color-neutral: #666666;
}About the temu.com color palette
temu.com's brand palette is built around Pumpkin (#FB7706). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Pumpkin · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Dim Gray · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Black · Background
- — the base surface the rest of the palette sits on.
- Dim Gray · Text
- — the primary readable foreground color.
Frequently asked questions
- What is temu.com's primary brand color?
- temu.com's primary brand color is Pumpkin, hex #FB7706.
- How many colors are in the temu.com palette?
- This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
- Can I use the temu.com color palette?
- You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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