What is snapchat.com's primary brand color?

snapchat.com's primary brand color is Azure, hex #0496E5.

What accent color does snapchat.com use?

snapchat.com pairs its primary with Light Blue (#A5DFFC) as an accent.

How many colors are in the snapchat.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the snapchat.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

snapchat.com color palette

The brand palette extracted from snapchat.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Azure

#0496e5

rgb(4, 150, 229)

hsl(201, 97%, 46%)

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Accent

Light Blue

#a5dffc

rgb(165, 223, 252)

hsl(200, 94%, 82%)

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Accent

Yellow

#fffc00

rgb(255, 252, 0)

hsl(59, 100%, 50%)

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Accent

Dark Khaki

#b5b305

rgb(181, 179, 5)

hsl(59, 95%, 36%)

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Accent

Olive

#74730b

rgb(116, 115, 11)

hsl(59, 83%, 25%)

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Background

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Text

Dim Gray

#57595a

rgb(87, 89, 90)

hsl(200, 2%, 35%)

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Neutral

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

CSS variables

:root {
  --color-primary: #0496e5;
  --color-accent-1: #a5dffc;
  --color-accent-2: #fffc00;
  --color-accent-3: #b5b305;
  --color-accent-4: #74730b;
  --color-background: #fefefe;
  --color-text: #57595a;
  --color-neutral: #000000;
}

Tailwind v4

@theme {
  --color-primary: #0496e5;
  --color-accent-1: #a5dffc;
  --color-accent-2: #fffc00;
  --color-accent-3: #b5b305;
  --color-accent-4: #74730b;
  --color-background: #fefefe;
  --color-text: #57595a;
  --color-neutral: #000000;
}

About the snapchat.com color palette

snapchat.com's brand palette is built around Azure (#0496E5) as its primary color, paired with Light Blue (#A5DFFC) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Azure · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Light Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Black · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Dim Gray · Text: — the primary readable foreground color.

Frequently asked questions

What is snapchat.com's primary brand color?: snapchat.com's primary brand color is Azure, hex #0496E5.
What accent color does snapchat.com use?: snapchat.com pairs its primary with Light Blue (#A5DFFC) as an accent.
How many colors are in the snapchat.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the snapchat.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

How snapchat.com's colors have changed

Each time snapchat.comupdated its brand colors, we captured the new palette. Here's the history, most recent first.

June 2026Current
#0496e5
#a5dffc
#fffc00
#b5b305
#74730b
#fefefe
#57595a
#000000
January 2023
#7d7b00
#a5a550
#fffec1
#fffc00
#000000
#fefefe
January 2022
#565516
#d5d309
#7e7d00
#fffc00
#000000
#fefefe
January 2021
#3cb2e2
#000000
#fdfefe
#e3e6e7
January 2020
#3cb2e2
#c4c346
#fffc00
#000000
#fcfcf9
January 2019
#fffc00
#3cb2e2
#000000
#fbfbfd
#262626
January 2018
#fcfccc
#3cb2e2
#fffc00
#000000
#fcfcf9
January 2017
#eae9c6
#bdc05f
#a6d967
#3cb2e2
#fffc00
#000000
#fdfdfa
January 2016
#fffc00
#a9cbb5
#000000
#d8dad9