What is shopify.com's primary brand color?

shopify.com's primary brand color is Black, hex #010624.

What accent color does shopify.com use?

shopify.com pairs its primary with Spring Green (#36F4A4) as an accent.

How many colors are in the shopify.com palette?

This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the shopify.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

shopify.com color palette

The brand palette extracted from shopify.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Black

#010624

rgb(1, 6, 36)

hsl(231, 95%, 7%)

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Accent

Spring Green

#36f4a4

rgb(54, 244, 164)

hsl(155, 90%, 58%)

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Background

Black

#02090c

rgb(2, 9, 12)

hsl(198, 71%, 3%)

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Text

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Neutral

Midnight Blue

#081d1a

rgb(8, 29, 26)

hsl(171, 57%, 7%)

CSS variables

:root {
  --color-primary: #010624;
  --color-accent: #36f4a4;
  --color-background: #02090c;
  --color-text: #ffffff;
  --color-neutral: #081d1a;
}

Tailwind v4

@theme {
  --color-primary: #010624;
  --color-accent: #36f4a4;
  --color-background: #02090c;
  --color-text: #ffffff;
  --color-neutral: #081d1a;
}

About the shopify.com color palette

shopify.com's brand palette is built around Black (#010624) as its primary color, paired with Spring Green (#36F4A4) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Black · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Spring Green · Accent: — a secondary highlight for links, callouts, and interactive states.
Midnight Blue · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Black · Background: — the base surface the rest of the palette sits on.
White · Text: — the primary readable foreground color.

Frequently asked questions

What is shopify.com's primary brand color?: shopify.com's primary brand color is Black, hex #010624.
What accent color does shopify.com use?: shopify.com pairs its primary with Spring Green (#36F4A4) as an accent.
How many colors are in the shopify.com palette?: This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the shopify.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.