What is shein.com's primary brand color?

shein.com's primary brand color is Orange Red, hex #F93A00.

What accent color does shein.com use?

shein.com pairs its primary with Maroon (#4B0303) as an accent.

How many colors are in the shein.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the shein.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

shein.com color palette

The brand palette extracted from shein.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Orange Red

#f93a00

rgb(249, 58, 0)

hsl(14, 100%, 49%)

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Accent

Maroon

#4b0303

rgb(75, 3, 3)

hsl(0, 92%, 15%)

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Accent

Steel Blue

#2d68a8

rgb(45, 104, 168)

hsl(211, 58%, 42%)

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Accent

Violet

#9462ff

rgb(148, 98, 255)

hsl(259, 100%, 69%)

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Accent

Beige

#ffedca

rgb(255, 237, 202)

hsl(40, 100%, 90%)

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Background

White Smoke

#f8f7f7

rgb(248, 247, 247)

hsl(0, 7%, 97%)

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Text

Charcoal

#262525

rgb(38, 37, 37)

hsl(0, 1%, 15%)

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Neutral

Dim Gray

#63625f

rgb(99, 98, 95)

hsl(45, 2%, 38%)

CSS variables

:root {
  --color-primary: #f93a00;
  --color-accent-1: #4b0303;
  --color-accent-2: #2d68a8;
  --color-accent-3: #9462ff;
  --color-accent-4: #ffedca;
  --color-background: #f8f7f7;
  --color-text: #262525;
  --color-neutral: #63625f;
}

Tailwind v4

@theme {
  --color-primary: #f93a00;
  --color-accent-1: #4b0303;
  --color-accent-2: #2d68a8;
  --color-accent-3: #9462ff;
  --color-accent-4: #ffedca;
  --color-background: #f8f7f7;
  --color-text: #262525;
  --color-neutral: #63625f;
}

About the shein.com color palette

shein.com's brand palette is built around Orange Red (#F93A00) as its primary color, paired with Maroon (#4B0303) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Orange Red · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Maroon · Accent: — a secondary highlight for links, callouts, and interactive states.
Dim Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White Smoke · Background: — the base surface the rest of the palette sits on.
Charcoal · Text: — the primary readable foreground color.

Frequently asked questions

What is shein.com's primary brand color?: shein.com's primary brand color is Orange Red, hex #F93A00.
What accent color does shein.com use?: shein.com pairs its primary with Maroon (#4B0303) as an accent.
How many colors are in the shein.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the shein.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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