What is roblox.com's primary brand color?

roblox.com's primary brand color is Cornflower Blue, hex #70A0FF.

How many colors are in the roblox.com palette?

This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the roblox.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

roblox.com color palette

The brand palette extracted from roblox.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Cornflower Blue

#70a0ff

rgb(112, 160, 255)

hsl(220, 100%, 72%)

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Background

Midnight Blue

#1a1b20

rgb(26, 27, 32)

hsl(230, 10%, 11%)

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Text

Snow

#f9f9fa

rgb(249, 249, 250)

hsl(240, 9%, 98%)

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Neutral

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

CSS variables

:root {
  --color-primary: #70a0ff;
  --color-background: #1a1b20;
  --color-text: #f9f9fa;
  --color-neutral: #000000;
}

Tailwind v4

@theme {
  --color-primary: #70a0ff;
  --color-background: #1a1b20;
  --color-text: #f9f9fa;
  --color-neutral: #000000;
}

About the roblox.com color palette

roblox.com's brand palette is built around Cornflower Blue (#70A0FF). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Cornflower Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Black · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Midnight Blue · Background: — the base surface the rest of the palette sits on.
Snow · Text: — the primary readable foreground color.

Frequently asked questions

What is roblox.com's primary brand color?: roblox.com's primary brand color is Cornflower Blue, hex #70A0FF.
How many colors are in the roblox.com palette?: This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the roblox.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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