What is rakuten.com's primary brand color?

rakuten.com's primary brand color is Blue Violet, hex #852ACD.

What accent color does rakuten.com use?

rakuten.com pairs its primary with Deep Indigo (#480081) as an accent.

How many colors are in the rakuten.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the rakuten.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

rakuten.com color palette

The brand palette extracted from rakuten.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Blue Violet

#852acd

rgb(133, 42, 205)

hsl(273, 66%, 48%)

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Accent

Deep Indigo

#480081

rgb(72, 0, 129)

hsl(273, 100%, 25%)

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Accent

Crimson

#e52428

rgb(229, 36, 40)

hsl(359, 79%, 52%)

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Accent

Medium Purple

#ab6edc

rgb(171, 110, 220)

hsl(273, 61%, 65%)

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Accent

Khaki

#d6f6b5

rgb(214, 246, 181)

hsl(90, 78%, 84%)

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Background

White

#fdfdfe

rgb(253, 253, 254)

hsl(240, 33%, 99%)

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Text

Charcoal

#252525

rgb(37, 37, 37)

hsl(0, 0%, 15%)

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Neutral

Lavender

#e7e1ec

rgb(231, 225, 236)

hsl(273, 22%, 90%)

CSS variables

:root {
  --color-primary: #852acd;
  --color-accent-1: #480081;
  --color-accent-2: #e52428;
  --color-accent-3: #ab6edc;
  --color-accent-4: #d6f6b5;
  --color-background: #fdfdfe;
  --color-text: #252525;
  --color-neutral: #e7e1ec;
}

Tailwind v4

@theme {
  --color-primary: #852acd;
  --color-accent-1: #480081;
  --color-accent-2: #e52428;
  --color-accent-3: #ab6edc;
  --color-accent-4: #d6f6b5;
  --color-background: #fdfdfe;
  --color-text: #252525;
  --color-neutral: #e7e1ec;
}

About the rakuten.com color palette

rakuten.com's brand palette is built around Blue Violet (#852ACD) as its primary color, paired with Deep Indigo (#480081) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Blue Violet · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Deep Indigo · Accent: — a secondary highlight for links, callouts, and interactive states.
Lavender · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Charcoal · Text: — the primary readable foreground color.

Frequently asked questions

What is rakuten.com's primary brand color?: rakuten.com's primary brand color is Blue Violet, hex #852ACD.
What accent color does rakuten.com use?: rakuten.com pairs its primary with Deep Indigo (#480081) as an accent.
How many colors are in the rakuten.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the rakuten.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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