What is puma.com's primary brand color?

puma.com's primary brand color is Crimson, hex #CD2430.

What accent color does puma.com use?

puma.com pairs its primary with Maroon (#7C1C1D) as an accent.

How many colors are in the puma.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the puma.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

puma.com color palette

The brand palette extracted from puma.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Crimson

#cd2430

rgb(205, 36, 48)

hsl(356, 70%, 47%)

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Accent

Maroon

#7c1c1d

rgb(124, 28, 29)

hsl(359, 63%, 30%)

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Accent

Coral

#f98045

rgb(249, 128, 69)

hsl(20, 94%, 62%)

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Accent

Sandy Brown

#f9b35c

rgb(249, 179, 92)

hsl(33, 93%, 67%)

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Background

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Text

Midnight Blue

#181717

rgb(24, 23, 23)

hsl(0, 2%, 9%)

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Neutral

Cadet Blue

#989898

rgb(152, 152, 152)

hsl(0, 0%, 60%)

CSS variables

:root {
  --color-primary: #cd2430;
  --color-accent-1: #7c1c1d;
  --color-accent-2: #f98045;
  --color-accent-3: #f9b35c;
  --color-background: #ffffff;
  --color-text: #181717;
  --color-neutral: #989898;
}

Tailwind v4

@theme {
  --color-primary: #cd2430;
  --color-accent-1: #7c1c1d;
  --color-accent-2: #f98045;
  --color-accent-3: #f9b35c;
  --color-background: #ffffff;
  --color-text: #181717;
  --color-neutral: #989898;
}

About the puma.com color palette

puma.com's brand palette is built around Crimson (#CD2430) as its primary color, paired with Maroon (#7C1C1D) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Crimson · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Maroon · Accent: — a secondary highlight for links, callouts, and interactive states.
Cadet Blue · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is puma.com's primary brand color?: puma.com's primary brand color is Crimson, hex #CD2430.
What accent color does puma.com use?: puma.com pairs its primary with Maroon (#7C1C1D) as an accent.
How many colors are in the puma.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the puma.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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