What is pinterest.com's primary brand color?

pinterest.com's primary brand color is Crimson, hex #E5031F.

What accent color does pinterest.com use?

pinterest.com pairs its primary with Tan (#D29DA4) as an accent.

How many colors are in the pinterest.com palette?

This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the pinterest.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

pinterest.com color palette

The brand palette extracted from pinterest.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Crimson

#e5031f

rgb(229, 3, 31)

hsl(353, 97%, 45%)

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Accent

Tan

#d29da4

rgb(210, 157, 164)

hsl(352, 37%, 72%)

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Background

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Neutral

Charcoal

#242321

rgb(36, 35, 33)

hsl(40, 4%, 14%)

CSS variables

:root {
  --color-primary: #e5031f;
  --color-accent: #d29da4;
  --color-background: #fefefe;
  --color-text: #000000;
  --color-neutral: #242321;
}

Tailwind v4

@theme {
  --color-primary: #e5031f;
  --color-accent: #d29da4;
  --color-background: #fefefe;
  --color-text: #000000;
  --color-neutral: #242321;
}

About the pinterest.com color palette

pinterest.com's brand palette is built around Crimson (#E5031F) as its primary color, paired with Tan (#D29DA4) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Crimson · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Tan · Accent: — a secondary highlight for links, callouts, and interactive states.
Charcoal · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is pinterest.com's primary brand color?: pinterest.com's primary brand color is Crimson, hex #E5031F.
What accent color does pinterest.com use?: pinterest.com pairs its primary with Tan (#D29DA4) as an accent.
How many colors are in the pinterest.com palette?: This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the pinterest.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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