What is nike.com's primary brand color?

nike.com's primary brand color is Red, hex #FB2D2F.

What accent color does nike.com use?

nike.com pairs its primary with Maroon (#7C0607) as an accent.

How many colors are in the nike.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the nike.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

nike.com color palette

The brand palette extracted from nike.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Red

#fb2d2f

rgb(251, 45, 47)

hsl(359, 96%, 58%)

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Accent

Maroon

#7c0607

rgb(124, 6, 7)

hsl(359, 91%, 25%)

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Accent

Steel Blue

#4f90ce

rgb(79, 144, 206)

hsl(209, 56%, 56%)

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Accent

Light Pink

#fb9aa7

rgb(251, 154, 167)

hsl(352, 92%, 79%)

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Background

White Smoke

#f8f8f8

rgb(248, 248, 248)

hsl(0, 0%, 97%)

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Text

Dim Gray

#707273

rgb(112, 114, 115)

hsl(200, 1%, 45%)

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Neutral

Gainsboro

#e5e5e5

rgb(229, 229, 229)

hsl(0, 0%, 90%)

CSS variables

:root {
  --color-primary: #fb2d2f;
  --color-accent-1: #7c0607;
  --color-accent-2: #4f90ce;
  --color-accent-3: #fb9aa7;
  --color-background: #f8f8f8;
  --color-text: #707273;
  --color-neutral: #e5e5e5;
}

Tailwind v4

@theme {
  --color-primary: #fb2d2f;
  --color-accent-1: #7c0607;
  --color-accent-2: #4f90ce;
  --color-accent-3: #fb9aa7;
  --color-background: #f8f8f8;
  --color-text: #707273;
  --color-neutral: #e5e5e5;
}

About the nike.com color palette

nike.com's brand palette is built around Red (#FB2D2F) as its primary color, paired with Maroon (#7C0607) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Red · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Maroon · Accent: — a secondary highlight for links, callouts, and interactive states.
Gainsboro · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White Smoke · Background: — the base surface the rest of the palette sits on.
Dim Gray · Text: — the primary readable foreground color.

Frequently asked questions

What is nike.com's primary brand color?: nike.com's primary brand color is Red, hex #FB2D2F.
What accent color does nike.com use?: nike.com pairs its primary with Maroon (#7C0607) as an accent.
How many colors are in the nike.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the nike.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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