What is max.com's primary brand color?

max.com's primary brand color is Steel Blue, hex #3D6A99.

How many colors are in the max.com palette?

This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the max.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

max.com color palette

The brand palette extracted from max.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Steel Blue

#3d6a99

rgb(61, 106, 153)

hsl(211, 43%, 42%)

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Background

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Text

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Neutral

Charcoal

#232323

rgb(35, 35, 35)

hsl(0, 0%, 14%)

CSS variables

:root {
  --color-primary: #3d6a99;
  --color-background: #000000;
  --color-text: #fefefe;
  --color-neutral: #232323;
}

Tailwind v4

@theme {
  --color-primary: #3d6a99;
  --color-background: #000000;
  --color-text: #fefefe;
  --color-neutral: #232323;
}

About the max.com color palette

max.com's brand palette is built around Steel Blue (#3D6A99). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Steel Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Charcoal · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Black · Background: — the base surface the rest of the palette sits on.
White · Text: — the primary readable foreground color.

Frequently asked questions

What is max.com's primary brand color?: max.com's primary brand color is Steel Blue, hex #3D6A99.
How many colors are in the max.com palette?: This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the max.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.