What is lyft.com's primary brand color?

lyft.com's primary brand color is Purple, hex #7F0273.

What accent color does lyft.com use?

lyft.com pairs its primary with Deep Pink (#D82EB3) as an accent.

How many colors are in the lyft.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the lyft.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

lyft.com color palette

The brand palette extracted from lyft.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Purple

#7f0273

rgb(127, 2, 115)

hsl(306, 97%, 25%)

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Accent

Deep Pink

#d82eb3

rgb(216, 46, 179)

hsl(313, 69%, 51%)

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Accent

Light Orchid

#ff8ee2

rgb(255, 142, 226)

hsl(315, 100%, 78%)

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Background

Snow

#fdfcfc

rgb(253, 252, 252)

hsl(0, 20%, 99%)

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Text

Midnight Blue

#1d0c17

rgb(29, 12, 23)

hsl(321, 41%, 8%)

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Neutral

Beige

#d9f0df

rgb(217, 240, 223)

hsl(136, 43%, 90%)

CSS variables

:root {
  --color-primary: #7f0273;
  --color-accent-1: #d82eb3;
  --color-accent-2: #ff8ee2;
  --color-background: #fdfcfc;
  --color-text: #1d0c17;
  --color-neutral: #d9f0df;
}

Tailwind v4

@theme {
  --color-primary: #7f0273;
  --color-accent-1: #d82eb3;
  --color-accent-2: #ff8ee2;
  --color-background: #fdfcfc;
  --color-text: #1d0c17;
  --color-neutral: #d9f0df;
}

About the lyft.com color palette

lyft.com's brand palette is built around Purple (#7F0273) as its primary color, paired with Deep Pink (#D82EB3) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Purple · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Deep Pink · Accent: — a secondary highlight for links, callouts, and interactive states.
Beige · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is lyft.com's primary brand color?: lyft.com's primary brand color is Purple, hex #7F0273.
What accent color does lyft.com use?: lyft.com pairs its primary with Deep Pink (#D82EB3) as an accent.
How many colors are in the lyft.com palette?: This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the lyft.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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