What is lg.com's primary brand color?

lg.com's primary brand color is Red, hex #EA1917.

What accent color does lg.com use?

lg.com pairs its primary with Brown (#AD1D47) as an accent.

How many colors are in the lg.com palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the lg.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

lg.com color palette

The brand palette extracted from lg.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Red

#ea1917

rgb(234, 25, 23)

hsl(1, 83%, 50%)

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Accent

Brown

#ad1d47

rgb(173, 29, 71)

hsl(343, 71%, 40%)

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Accent

Brown

#9f0529

rgb(159, 5, 41)

hsl(346, 94%, 32%)

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Background

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

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Neutral

Beige

#eee9e1

rgb(238, 233, 225)

hsl(37, 28%, 91%)

CSS variables

:root {
  --color-primary: #ea1917;
  --color-accent-1: #ad1d47;
  --color-accent-2: #9f0529;
  --color-background: #ffffff;
  --color-text: #000000;
  --color-neutral: #eee9e1;
}

Tailwind v4

@theme {
  --color-primary: #ea1917;
  --color-accent-1: #ad1d47;
  --color-accent-2: #9f0529;
  --color-background: #ffffff;
  --color-text: #000000;
  --color-neutral: #eee9e1;
}

About the lg.com color palette

lg.com's brand palette is built around Red (#EA1917) as its primary color, paired with Brown (#AD1D47) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Red · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Brown · Accent: — a secondary highlight for links, callouts, and interactive states.
Beige · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is lg.com's primary brand color?: lg.com's primary brand color is Red, hex #EA1917.
What accent color does lg.com use?: lg.com pairs its primary with Brown (#AD1D47) as an accent.
How many colors are in the lg.com palette?: This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the lg.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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