What is jetblue.com's primary brand color?

jetblue.com's primary brand color is Navy, hex #0002A8.

What accent color does jetblue.com use?

jetblue.com pairs its primary with Dim Gray (#4B608A) as an accent.

How many colors are in the jetblue.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the jetblue.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

jetblue.com color palette

The brand palette extracted from jetblue.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Navy

#0002a8

rgb(0, 2, 168)

hsl(239, 100%, 33%)

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Accent

Dim Gray

#4b608a

rgb(75, 96, 138)

hsl(220, 30%, 42%)

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Accent

Iris

#585dc4

rgb(88, 93, 196)

hsl(237, 48%, 56%)

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Accent

Sky Blue

#8dc8e8

rgb(141, 200, 232)

hsl(201, 66%, 73%)

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Accent

Turquoise

#00e1ff

rgb(0, 225, 255)

hsl(187, 100%, 50%)

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Background

Snow

#f9f9f9

rgb(249, 249, 249)

hsl(0, 0%, 98%)

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Text

Midnight Blue

#092ea5

rgb(9, 46, 165)

hsl(226, 90%, 34%)

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Neutral

Lavender

#e4e7eb

rgb(228, 231, 235)

hsl(214, 15%, 91%)

CSS variables

:root {
  --color-primary: #0002a8;
  --color-accent-1: #4b608a;
  --color-accent-2: #585dc4;
  --color-accent-3: #8dc8e8;
  --color-accent-4: #00e1ff;
  --color-background: #f9f9f9;
  --color-text: #092ea5;
  --color-neutral: #e4e7eb;
}

Tailwind v4

@theme {
  --color-primary: #0002a8;
  --color-accent-1: #4b608a;
  --color-accent-2: #585dc4;
  --color-accent-3: #8dc8e8;
  --color-accent-4: #00e1ff;
  --color-background: #f9f9f9;
  --color-text: #092ea5;
  --color-neutral: #e4e7eb;
}

About the jetblue.com color palette

jetblue.com's brand palette is built around Navy (#0002A8) as its primary color, paired with Dim Gray (#4B608A) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Navy · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Dim Gray · Accent: — a secondary highlight for links, callouts, and interactive states.
Lavender · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is jetblue.com's primary brand color?: jetblue.com's primary brand color is Navy, hex #0002A8.
What accent color does jetblue.com use?: jetblue.com pairs its primary with Dim Gray (#4B608A) as an accent.
How many colors are in the jetblue.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the jetblue.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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