What is instagram.com's primary brand color?

instagram.com's primary brand color is Royal Blue, hex #0064E0.

What accent color does instagram.com use?

instagram.com pairs its primary with Tomato (#E96C69) as an accent.

How many colors are in the instagram.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the instagram.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

instagram.com color palette

The brand palette extracted from instagram.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Royal Blue

#0064e0

rgb(0, 100, 224)

hsl(213, 100%, 44%)

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Accent

Tomato

#e96c69

rgb(233, 108, 105)

hsl(1, 74%, 66%)

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Accent

Deep Pink

#e85293

rgb(232, 82, 147)

hsl(334, 77%, 62%)

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Accent

Orchid

#d45bd7

rgb(212, 91, 215)

hsl(299, 61%, 60%)

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Accent

Azure

#73b1f5

rgb(115, 177, 245)

hsl(211, 87%, 71%)

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Background

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Text

Black

#111112

rgb(17, 17, 18)

hsl(240, 3%, 7%)

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Neutral

Lavender

#e8e8f0

rgb(232, 232, 240)

hsl(240, 21%, 93%)

CSS variables

:root {
  --color-primary: #0064e0;
  --color-accent-1: #e96c69;
  --color-accent-2: #e85293;
  --color-accent-3: #d45bd7;
  --color-accent-4: #73b1f5;
  --color-background: #ffffff;
  --color-text: #111112;
  --color-neutral: #e8e8f0;
}

Tailwind v4

@theme {
  --color-primary: #0064e0;
  --color-accent-1: #e96c69;
  --color-accent-2: #e85293;
  --color-accent-3: #d45bd7;
  --color-accent-4: #73b1f5;
  --color-background: #ffffff;
  --color-text: #111112;
  --color-neutral: #e8e8f0;
}

About the instagram.com color palette

instagram.com's brand palette is built around Royal Blue (#0064E0) as its primary color, paired with Tomato (#E96C69) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Tomato · Accent: — a secondary highlight for links, callouts, and interactive states.
Lavender · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is instagram.com's primary brand color?: instagram.com's primary brand color is Royal Blue, hex #0064E0.
What accent color does instagram.com use?: instagram.com pairs its primary with Tomato (#E96C69) as an accent.
How many colors are in the instagram.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the instagram.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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