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imda.gov.sg color palette

The brand palette extracted from imda.gov.sg — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated September 26, 2026.

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Primary

Purple

#70308a

rgb(112, 48, 138)

hsl(283, 48%, 36%)

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Accent

Tomato

#e66a6a

rgb(230, 106, 106)

hsl(0, 71%, 66%)

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Accent

Steel Blue

#036aaa

rgb(3, 106, 170)

hsl(203, 97%, 34%)

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Background

Snow

#fafafa

rgb(250, 250, 250)

hsl(0, 0%, 98%)

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Text

Charcoal

#2d2d38

rgb(45, 45, 56)

hsl(240, 11%, 20%)

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Neutral

Light Gray

#c3cbd3

rgb(195, 203, 211)

hsl(210, 15%, 80%)

About the imda.gov.sg color palette

imda.gov.sg's brand palette is built around Purple (#70308A) as its primary color, paired with Tomato (#E66A6A) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Purple · Primary
— the dominant brand color — used for logos, primary buttons, and key moments.
Tomato · Accent
— a secondary highlight for links, callouts, and interactive states.
Light Gray · Neutral
— a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background
— the base surface the rest of the palette sits on.
Charcoal · Text
— the primary readable foreground color.

Frequently asked questions

What is imda.gov.sg's primary brand color?

imda.gov.sg's primary brand color is Purple, hex #70308A.

What accent color does imda.gov.sg use?

imda.gov.sg pairs its primary with Tomato (#E66A6A) as an accent.

How many colors are in the imda.gov.sg palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the imda.gov.sg color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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