What is ign.com's primary brand color?

ign.com's primary brand color is Iris, hex #7D5C96.

What accent color does ign.com use?

ign.com pairs its primary with Mauve (#A997B8) as an accent.

How many colors are in the ign.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the ign.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

ign.com color palette

The brand palette extracted from ign.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Iris

#7d5c96

rgb(125, 92, 150)

hsl(274, 24%, 47%)

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Accent

Mauve

#a997b8

rgb(169, 151, 184)

hsl(273, 19%, 66%)

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Accent

Blue

#1800ce

rgb(24, 0, 206)

hsl(247, 100%, 40%)

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Accent

Deep Indigo

#552c74

rgb(85, 44, 116)

hsl(274, 45%, 31%)

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Accent

Firebrick

#bf1313

rgb(191, 19, 19)

hsl(0, 82%, 41%)

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Background

Snow

#fbfbfb

rgb(251, 251, 251)

hsl(0, 0%, 98%)

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Text

Midnight Blue

#171b24

rgb(23, 27, 36)

hsl(222, 22%, 12%)

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Neutral

Cadet Blue

#8a9399

rgb(138, 147, 153)

hsl(204, 7%, 57%)

CSS variables

:root {
  --color-primary: #7d5c96;
  --color-accent-1: #a997b8;
  --color-accent-2: #1800ce;
  --color-accent-3: #552c74;
  --color-accent-4: #bf1313;
  --color-background: #fbfbfb;
  --color-text: #171b24;
  --color-neutral: #8a9399;
}

Tailwind v4

@theme {
  --color-primary: #7d5c96;
  --color-accent-1: #a997b8;
  --color-accent-2: #1800ce;
  --color-accent-3: #552c74;
  --color-accent-4: #bf1313;
  --color-background: #fbfbfb;
  --color-text: #171b24;
  --color-neutral: #8a9399;
}

About the ign.com color palette

ign.com's brand palette is built around Iris (#7D5C96) as its primary color, paired with Mauve (#A997B8) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Iris · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Mauve · Accent: — a secondary highlight for links, callouts, and interactive states.
Cadet Blue · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is ign.com's primary brand color?: ign.com's primary brand color is Iris, hex #7D5C96.
What accent color does ign.com use?: ign.com pairs its primary with Mauve (#A997B8) as an accent.
How many colors are in the ign.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the ign.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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