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gov.uk color palette

The brand palette extracted from gov.uk — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated September 24, 2026.

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Primary

Steel Blue

#1d6fb7

rgb(29, 111, 183)

hsl(208, 73%, 42%)

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Accent

Sea Green

#117951

rgb(17, 121, 81)

hsl(157, 75%, 27%)

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Accent

Azure

#0ba2c5

rgb(11, 162, 197)

hsl(191, 89%, 41%)

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Background

White Smoke

#f6f9fb

rgb(246, 249, 251)

hsl(204, 38%, 97%)

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Text

Black

#0b0c0c

rgb(11, 12, 12)

hsl(180, 4%, 5%)

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Neutral

Gainsboro

#d4d9dc

rgb(212, 217, 220)

hsl(203, 10%, 85%)

About the gov.uk color palette

gov.uk's brand palette is built around Steel Blue (#1D6FB7) as its primary color, paired with Sea Green (#117951) as an accent. Below are all 6 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Steel Blue · Primary
— the dominant brand color — used for logos, primary buttons, and key moments.
Sea Green · Accent
— a secondary highlight for links, callouts, and interactive states.
Gainsboro · Neutral
— a supporting tone for borders, dividers, and muted UI surfaces.
White Smoke · Background
— the base surface the rest of the palette sits on.
Black · Text
— the primary readable foreground color.

Frequently asked questions

What is gov.uk's primary brand color?

gov.uk's primary brand color is Steel Blue, hex #1D6FB7.

What accent color does gov.uk use?

gov.uk pairs its primary with Sea Green (#117951) as an accent.

How many colors are in the gov.uk palette?

This palette lists 6 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the gov.uk color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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