What is fitbit.com's primary brand color?

fitbit.com's primary brand color is Royal Blue, hex #1960D4.

What accent color does fitbit.com use?

fitbit.com pairs its primary with Silver (#AABEDA) as an accent.

How many colors are in the fitbit.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the fitbit.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

fitbit.com color palette

The brand palette extracted from fitbit.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Royal Blue

#1960d4

rgb(25, 96, 212)

hsl(217, 79%, 46%)

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Accent

Silver

#aabeda

rgb(170, 190, 218)

hsl(215, 39%, 76%)

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Accent

Wheat

#ffd6c9

rgb(255, 214, 201)

hsl(14, 100%, 89%)

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Accent

Tomato

#ff5b43

rgb(255, 91, 67)

hsl(8, 100%, 63%)

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Accent

Emerald

#44ce82

rgb(68, 206, 130)

hsl(147, 58%, 54%)

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Background

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Text

Midnight Blue

#191c1d

rgb(25, 28, 29)

hsl(195, 7%, 11%)

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Neutral

Lavender

#e5e6e6

rgb(229, 230, 230)

hsl(180, 2%, 90%)

CSS variables

:root {
  --color-primary: #1960d4;
  --color-accent-1: #aabeda;
  --color-accent-2: #ffd6c9;
  --color-accent-3: #ff5b43;
  --color-accent-4: #44ce82;
  --color-background: #fefefe;
  --color-text: #191c1d;
  --color-neutral: #e5e6e6;
}

Tailwind v4

@theme {
  --color-primary: #1960d4;
  --color-accent-1: #aabeda;
  --color-accent-2: #ffd6c9;
  --color-accent-3: #ff5b43;
  --color-accent-4: #44ce82;
  --color-background: #fefefe;
  --color-text: #191c1d;
  --color-neutral: #e5e6e6;
}

About the fitbit.com color palette

fitbit.com's brand palette is built around Royal Blue (#1960D4) as its primary color, paired with Silver (#AABEDA) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Silver · Accent: — a secondary highlight for links, callouts, and interactive states.
Lavender · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is fitbit.com's primary brand color?: fitbit.com's primary brand color is Royal Blue, hex #1960D4.
What accent color does fitbit.com use?: fitbit.com pairs its primary with Silver (#AABEDA) as an accent.
How many colors are in the fitbit.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the fitbit.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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