What is chipotle.com's primary brand color?

chipotle.com's primary brand color is Peru, hex #B68207.

What accent color does chipotle.com use?

chipotle.com pairs its primary with Charcoal (#5F3526) as an accent.

How many colors are in the chipotle.com palette?

This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the chipotle.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

chipotle.com color palette

The brand palette extracted from chipotle.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Peru

#b68207

rgb(182, 130, 7)

hsl(42, 93%, 37%)

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Accent

Charcoal

#5f3526

rgb(95, 53, 38)

hsl(16, 43%, 26%)

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Accent

Firebrick

#b33329

rgb(179, 51, 41)

hsl(4, 63%, 43%)

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Accent

Olive Drab

#90a035

rgb(144, 160, 53)

hsl(69, 50%, 42%)

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Accent

Sienna

#a76721

rgb(167, 103, 33)

hsl(31, 67%, 39%)

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Background

Snow

#fbfafa

rgb(251, 250, 250)

hsl(0, 11%, 98%)

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Text

Maroon

#451401

rgb(69, 20, 1)

hsl(17, 97%, 14%)

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Neutral

Light Gray

#d3c7c2

rgb(211, 199, 194)

hsl(18, 16%, 79%)

CSS variables

:root {
  --color-primary: #b68207;
  --color-accent-1: #5f3526;
  --color-accent-2: #b33329;
  --color-accent-3: #90a035;
  --color-accent-4: #a76721;
  --color-background: #fbfafa;
  --color-text: #451401;
  --color-neutral: #d3c7c2;
}

Tailwind v4

@theme {
  --color-primary: #b68207;
  --color-accent-1: #5f3526;
  --color-accent-2: #b33329;
  --color-accent-3: #90a035;
  --color-accent-4: #a76721;
  --color-background: #fbfafa;
  --color-text: #451401;
  --color-neutral: #d3c7c2;
}

About the chipotle.com color palette

chipotle.com's brand palette is built around Peru (#B68207) as its primary color, paired with Charcoal (#5F3526) as an accent. Below are all 8 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Peru · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Charcoal · Accent: — a secondary highlight for links, callouts, and interactive states.
Light Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background: — the base surface the rest of the palette sits on.
Maroon · Text: — the primary readable foreground color.

Frequently asked questions

What is chipotle.com's primary brand color?: chipotle.com's primary brand color is Peru, hex #B68207.
What accent color does chipotle.com use?: chipotle.com pairs its primary with Charcoal (#5F3526) as an accent.
How many colors are in the chipotle.com palette?: This palette lists 8 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the chipotle.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

How chipotle.com's colors have changed

Each time chipotle.comupdated its brand colors, we captured the new palette. Here's the history, most recent first.

June 2026Current
#b68207
#5f3526
#b33329
#90a035
#a76721
#fbfafa
#451401
#d3c7c2
January 2019
#451400
#000000
#ffffff
#252525
May 2015
#ffffff
#917b6b
#cec9c5
January 2011
#b68207
#90a035
#aa2118
#a76721
#fbfafa
#441300
#ded7d4