What is box.com's primary brand color?

box.com's primary brand color is Dark Violet, hex #BE0DB9.

What accent color does box.com use?

box.com pairs its primary with Maroon (#48060A) as an accent.

How many colors are in the box.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the box.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

box.com color palette

The brand palette extracted from box.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Dark Violet

#be0db9

rgb(190, 13, 185)

hsl(302, 87%, 40%)

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Accent

Maroon

#48060a

rgb(72, 6, 10)

hsl(356, 85%, 15%)

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Accent

Orchid

#d77dd9

rgb(215, 125, 217)

hsl(299, 55%, 67%)

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Accent

Royal Blue

#0061d5

rgb(0, 97, 213)

hsl(213, 100%, 42%)

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Background

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

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Text

Gray

#767676

rgb(118, 118, 118)

hsl(0, 0%, 46%)

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Neutral

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

CSS variables

:root {
  --color-primary: #be0db9;
  --color-accent-1: #48060a;
  --color-accent-2: #d77dd9;
  --color-accent-3: #0061d5;
  --color-background: #fefefe;
  --color-text: #767676;
  --color-neutral: #000000;
}

Tailwind v4

@theme {
  --color-primary: #be0db9;
  --color-accent-1: #48060a;
  --color-accent-2: #d77dd9;
  --color-accent-3: #0061d5;
  --color-background: #fefefe;
  --color-text: #767676;
  --color-neutral: #000000;
}

About the box.com color palette

box.com's brand palette is built around Dark Violet (#BE0DB9) as its primary color, paired with Maroon (#48060A) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Dark Violet · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Maroon · Accent: — a secondary highlight for links, callouts, and interactive states.
Black · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Gray · Text: — the primary readable foreground color.

Frequently asked questions

What is box.com's primary brand color?: box.com's primary brand color is Dark Violet, hex #BE0DB9.
What accent color does box.com use?: box.com pairs its primary with Maroon (#48060A) as an accent.
How many colors are in the box.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the box.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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