What is att.com's primary brand color?

att.com's primary brand color is Midnight Blue, hex #053A90.

What accent color does att.com use?

att.com pairs its primary with Sky Blue (#7FCDEB) as an accent.

How many colors are in the att.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the att.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

att.com color palette

The brand palette extracted from att.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

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Primary

Midnight Blue

#053a90

rgb(5, 58, 144)

hsl(217, 93%, 29%)

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Accent

Sky Blue

#7fcdeb

rgb(127, 205, 235)

hsl(197, 73%, 71%)

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Accent

Azure

#0da2dc

rgb(13, 162, 220)

hsl(197, 89%, 46%)

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Accent

Steel Blue

#4272b0

rgb(66, 114, 176)

hsl(214, 45%, 47%)

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Background

Snow

#f9fbfc

rgb(249, 251, 252)

hsl(200, 33%, 98%)

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Text

Midnight Blue

#0b232f

rgb(11, 35, 47)

hsl(200, 62%, 11%)

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Neutral

Light Gray

#c4ccd1

rgb(196, 204, 209)

hsl(203, 12%, 79%)

CSS variables

:root {
  --color-primary: #053a90;
  --color-accent-1: #7fcdeb;
  --color-accent-2: #0da2dc;
  --color-accent-3: #4272b0;
  --color-background: #f9fbfc;
  --color-text: #0b232f;
  --color-neutral: #c4ccd1;
}

Tailwind v4

@theme {
  --color-primary: #053a90;
  --color-accent-1: #7fcdeb;
  --color-accent-2: #0da2dc;
  --color-accent-3: #4272b0;
  --color-background: #f9fbfc;
  --color-text: #0b232f;
  --color-neutral: #c4ccd1;
}

About the att.com color palette

att.com's brand palette is built around Midnight Blue (#053A90) as its primary color, paired with Sky Blue (#7FCDEB) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Midnight Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Sky Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Light Gray · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
Snow · Background: — the base surface the rest of the palette sits on.
Midnight Blue · Text: — the primary readable foreground color.

Frequently asked questions

What is att.com's primary brand color?: att.com's primary brand color is Midnight Blue, hex #053A90.
What accent color does att.com use?: att.com pairs its primary with Sky Blue (#7FCDEB) as an accent.
How many colors are in the att.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the att.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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