What is asana.com's primary brand color?

asana.com's primary brand color is Tomato, hex #FF584A.

How many colors are in the asana.com palette?

This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the asana.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

asana.com color palette

The brand palette extracted from asana.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 15, 2026.

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Primary

Tomato

#ff584a

rgb(255, 88, 74)

hsl(5, 100%, 65%)

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Background

White

#ffffff

rgb(255, 255, 255)

hsl(0, 0%, 100%)

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Text

Black

#0d0d0d

rgb(13, 13, 13)

hsl(0, 0%, 5%)

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Neutral

Charcoal

#3d3d3d

rgb(61, 61, 61)

hsl(0, 0%, 24%)

CSS variables

:root {
  --color-primary: #ff584a;
  --color-background: #ffffff;
  --color-text: #0d0d0d;
  --color-neutral: #3d3d3d;
}

Tailwind v4

@theme {
  --color-primary: #ff584a;
  --color-background: #ffffff;
  --color-text: #0d0d0d;
  --color-neutral: #3d3d3d;
}

About the asana.com color palette

asana.com's brand palette is built around Tomato (#FF584A). Below are all 4 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Tomato · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Charcoal · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is asana.com's primary brand color?: asana.com's primary brand color is Tomato, hex #FF584A.
How many colors are in the asana.com palette?: This palette lists 4 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the asana.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

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