What is amplitude.com's primary brand color?

amplitude.com's primary brand color is Royal Blue, hex #145AE9.

What accent color does amplitude.com use?

amplitude.com pairs its primary with Midnight Blue (#001A4F) as an accent.

How many colors are in the amplitude.com palette?

This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.

Can I use the amplitude.com color palette?

You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Gallery / Color palette

amplitude.com color palette

The brand palette extracted from amplitude.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.

Find brands

Primary

Royal Blue

#145ae9

rgb(20, 90, 233)

hsl(220, 84%, 50%)

Find brands

Accent

Midnight Blue

#001a4f

rgb(0, 26, 79)

hsl(220, 100%, 15%)

Find brands

Accent

Medium Purple

#a273ff

rgb(162, 115, 255)

hsl(260, 100%, 73%)

Find brands

Accent

Cornflower Blue

#6291f3

rgb(98, 145, 243)

hsl(221, 86%, 67%)

Find brands

Background

White

#fefefe

rgb(254, 254, 254)

hsl(0, 0%, 100%)

Find brands

Text

Black

#000000

rgb(0, 0, 0)

hsl(0, 0%, 0%)

Find brands

Neutral

Black

#010101

rgb(1, 1, 1)

hsl(0, 0%, 0%)

CSS variables

:root {
  --color-primary: #145ae9;
  --color-accent-1: #001a4f;
  --color-accent-2: #a273ff;
  --color-accent-3: #6291f3;
  --color-background: #fefefe;
  --color-text: #000000;
  --color-neutral: #010101;
}

Tailwind v4

@theme {
  --color-primary: #145ae9;
  --color-accent-1: #001a4f;
  --color-accent-2: #a273ff;
  --color-accent-3: #6291f3;
  --color-background: #fefefe;
  --color-text: #000000;
  --color-neutral: #010101;
}

About the amplitude.com color palette

amplitude.com's brand palette is built around Royal Blue (#145AE9) as its primary color, paired with Midnight Blue (#001A4F) as an accent. Below are all 7 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.

Royal Blue · Primary: — the dominant brand color — used for logos, primary buttons, and key moments.
Midnight Blue · Accent: — a secondary highlight for links, callouts, and interactive states.
Black · Neutral: — a supporting tone for borders, dividers, and muted UI surfaces.
White · Background: — the base surface the rest of the palette sits on.
Black · Text: — the primary readable foreground color.

Frequently asked questions

What is amplitude.com's primary brand color?: amplitude.com's primary brand color is Royal Blue, hex #145AE9.
What accent color does amplitude.com use?: amplitude.com pairs its primary with Midnight Blue (#001A4F) as an accent.
How many colors are in the amplitude.com palette?: This palette lists 7 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
Can I use the amplitude.com color palette?: You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.

Want a palette from your own site?

Fetch a palette