Gallery / Color palette
allbirds.com color palette
The brand palette extracted from allbirds.com — primary, accent, neutral, background, and text colors with copy-ready hex codes and one-click export to CSS, Tailwind, and design tokens. Last updated June 17, 2026.
Midnight Blue
#090c43
rgb(9, 12, 67)
hsl(237, 76%, 15%)
Charcoal
#5f3c44
rgb(95, 60, 68)
hsl(346, 23%, 30%)
Snow
#fbfaf8
rgb(251, 250, 248)
hsl(40, 27%, 98%)
Black
#000000
rgb(0, 0, 0)
hsl(0, 0%, 0%)
Charcoal
#202020
rgb(32, 32, 32)
hsl(0, 0%, 13%)
:root {
--color-primary: #090c43;
--color-accent: #5f3c44;
--color-background: #fbfaf8;
--color-text: #000000;
--color-neutral: #202020;
}@theme {
--color-primary: #090c43;
--color-accent: #5f3c44;
--color-background: #fbfaf8;
--color-text: #000000;
--color-neutral: #202020;
}About the allbirds.com color palette
allbirds.com's brand palette is built around Midnight Blue (#090C43) as its primary color, paired with Charcoal (#5F3C44) as an accent. Below are all 5 colors with copy-ready hex, RGB, and HSL values, plus one-click export to CSS variables, Tailwind, and design tokens.
- Midnight Blue · Primary
- — the dominant brand color — used for logos, primary buttons, and key moments.
- Charcoal · Accent
- — a secondary highlight for links, callouts, and interactive states.
- Charcoal · Neutral
- — a supporting tone for borders, dividers, and muted UI surfaces.
- Snow · Background
- — the base surface the rest of the palette sits on.
- Black · Text
- — the primary readable foreground color.
Frequently asked questions
- What is allbirds.com's primary brand color?
- allbirds.com's primary brand color is Midnight Blue, hex #090C43.
- What accent color does allbirds.com use?
- allbirds.com pairs its primary with Charcoal (#5F3C44) as an accent.
- How many colors are in the allbirds.com palette?
- This palette lists 5 role-labeled colors — primary, accent, neutral, background, and text — each with copy-ready hex, RGB, and HSL values.
- Can I use the allbirds.com color palette?
- You can copy any hex code or export the whole palette to CSS variables, Tailwind, or design tokens. Brand colors may be trademarked, so use them for inspiration or compatibility — not to imitate a brand.
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